Online Sellers

Tools where the till is the website.

For a seller, software lives or dies on three things: whether the shop stays up and fast, whether the email list turns browsers into repeat buyers, and whether the numbers add up after fees, seats and profile based pricing traps.

Start here

• Kit vs Klaviyo: the email decision, by the size of your list and how much of your revenue is repeat buyers.
• Kinsta vs WP Engine: hosting a WooCommerce shop without the 6am panic.

The seller warning we repeat everywhere

Email tools that bill on active profiles reward list hygiene and punish hoarding old addresses. Clean the list, keep the bill honest, and the tool pays for itself.