Sensible Stack Streamlining business, whatever your size

Sensible Stack

Powerful tools, combined, optimised, saving you time and money.

We test and rate the software and AI tools that answer the phones, chase the invoices, run the projects, follow up the enquiries and keep the books, for businesses of one to a hundred people. Every tool is rated for your kind of business, and we show you how to combine them into a stack that fits, and how to set each one up.

How we make money: some links here are affiliate links and earn us a commission. Some of our strongest recommendations earn us nothing at all. Both are labelled. Full disclosure.

Rated for your kind of business

Solopreneurs

Software that does the work of a second pair of hands.

Micro teams

Tools a team of five can run without an IT person. Coming month 2.

Growing businesses

Systems that stop breaking as you hire. Coming month 2.

Mid sized

Software that survives departments, seats and approvals. Coming month 2.

Agencies

Run clients, not just your own business. Coming month 2.

Online sellers

Tools where the till is the website.

Creators

Your list is the business. Protect it. Coming month 2.

Start with the comparisons

HubSpot vs HighLevel

The two big answers to getting clients and following up, compared honestly, by business size.

Kinsta vs WP Engine

Managed WordPress hosting, head to head: support, speed and what the renewal really costs.

Kit vs Klaviyo

Email for sellers and creators, from first hand use of both. One of them pays us nothing. We recommend it anyway, where it fits.

Guides

Is Semrush Worth It?

The honest arithmetic on a serious SEO tool, and the cheaper pattern that works for most small businesses.

The Solopreneur Online Stack

The whole starter stack in buying order: clients, website, email, getting found, then AI on top.

How we rate

Every tool is scored out of 10 on the same ten measures: ease of use, setup effort, feature depth, value for money, support quality, time saved per week, tools replaced, integrations, pricing fairness as you grow, and exit with your data. Then it is rated separately for seven kinds of business, because a tool that is perfect for an agency can be a waste of money solo. The full method.