About Sensible Stack

Most software advice is written for companies with an IT department. Ours is not. Sensible Stack rates business software and AI tools for the businesses that actually run the economy: the one person consultancy, the five person trades firm, the twenty person agency, the online shop run from a spare room.

Every tool here is scored on the same ten measures, including the ones the big review sites skip: time saved per week, tools replaced, what the pricing does to you as you grow, and how easily you can leave with your data. Every tool is also rated separately for seven kinds of business, because a tool that is perfect for an agency can be a waste of money for a solo operator, and we would rather tell you that than sell you both.

We show you how to combine tools into a stack that fits your size and your trade, what to buy first, what to add later, and what to drop. Some links on this site are affiliate links and earn us a commission. Some of our strongest recommendations earn us nothing at all, and we label the difference openly, on every page. If a tool is wrong for your kind of business, we say so, and we show you the one that is right.

No hype, no enterprise jargon, nothing we would not recommend to a friend running a business our size. Sensible.